Brand Audit 2022

Brand Audit 2022

Environment and Social Development Organization-ESDO conducted a two-day long Brand Audit on the 24th and 25th of August 2022. ESDO has been organizing this brand audit for the last 5 years.

This Brand Audit is a global initiative to measure the number of different brands that can be found in plastic waste. The audit started from Dhanmondi Govt. Boys’ High School and made its way to Bijoy Sharani Road via Bangladesh Jute Research Institute, TNT, Ispahani Islamia Eye Hospital, Tejgaon college and Khamarbari. About 50 students of Lalmatia Housing Society School and College participated in the brand audit and collected single use plastic wastes from the locations. In the wastes, ESDO majorly identified 6 international and 14 local parent companies producing near about 76 brands including the Coca-Cola, PepsiCo, Nestlé, Unilever, Perfetti Van Melle, Mondelez, Bombay sweets and Co. Ltd, Pran RFL Ltd, Square Foods and Beverage Ltd, Akij Group, Meghna Group of Industries etc.

Secretary General of ESDO Dr. Shahriar Hossain, principal of Lalmatia Housing Society School and College, Mr. Akmal Hossain, along with some teachers from the same school, journalists and the ESDO team were present at the audit.

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